Cookie Settings

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies contain information that is transferred to your device's hard drive and allow us to recognise your device and store some information about your preferences or past actions on our website. This helps us provide you with a better, more personalised experience when you browse our site.

How We Use Cookies

InfoTronex AE Ltd uses cookies for several purposes to enhance your experience on our website:

• Essential Functionality: To enable basic website features and ensure proper operation of our analytics platform
• Performance Monitoring: To analyse how visitors use our website and identify areas for improvement
• User Preferences: To remember your settings and preferences for future visits
• Analytics and Insights: To understand user behaviour and improve our services through Google Analytics
• Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns through Google Ads

We implement Google Consent Mode v2 to ensure that your cookie preferences are respected and that data collection complies with your consent choices.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work without them.

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Marketing/Advertising Cookies

These cookies may be set through our site by our advertising partners, including Google Ads. They may be used to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Third-Party Cookies

We use several third-party services that may set cookies on your device:

Google Analytics

We use Google Analytics to analyse how visitors use our website. Google Analytics generates statistical and other information about website usage by means of cookies. The information collected by Google Analytics about usage of our website is not personally identifiable. The data is collected anonymously, stored by Google, and used by us to create reports about website usage. Google's privacy policy is available at: https://policies.google.com/privacy

Google Ads

We use Google Ads for advertising and remarketing purposes. Google may use cookies to serve ads based on your prior visits to our website. You can opt out of Google's use of cookies by visiting Google's Ads Settings at: https://adssettings.google.com

Google Fonts

We use Google Fonts to display fonts on our website. When you visit our site, your browser may download font files from Google's servers. Google may collect usage data as described in their privacy policy.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the cookie settings link in our website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

• View what cookies are stored on your device and delete them individually
• Block third-party cookies
• Block cookies from particular sites
• Block all cookies from being set
• Delete all cookies when you close your browser

Please note that if you choose to block all cookies, you may not be able to access all or parts of our website, and some functionality may not work as intended.

Opt-Out Links

You can opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• Network Advertising Initiative: NAI Opt-out Tool

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that our use of Google services respects your cookie preferences. This technology allows us to:

• Adjust how Google Analytics and Google Ads behave based on your consent choices
• Provide privacy-focused measurement when consent is not given
• Respect your preferences while still gathering essential insights for improving our services
• Ensure compliance with privacy regulations while maintaining website functionality

When you update your cookie preferences, these changes are immediately communicated to Google services through Consent Mode, ensuring your choices are respected across all integrated platforms.

Updates to This Cookie Policy

We may update this cookie policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

We encourage you to review this cookie policy periodically to stay informed about how we use cookies and how you can manage your preferences.

Contact Information

If you have any questions about our use of cookies or this cookie policy, please contact us: